RESEARCH GOAL:
We want to understand user needs and pain points during the self-service food ordering process to be able to identify opportunities for improving the Wawa Kiosk experience.
We want to understand user needs and pain points during the self-service food ordering process to be able to identify opportunities for improving the Wawa Kiosk experience.
ANALYSIS:
Based on our research, we discovered multiple trials and errors were occurring when users were placing breakfast sandwich orders through the Wawa Kiosk.
Based on our research, we discovered multiple trials and errors were occurring when users were placing breakfast sandwich orders through the Wawa Kiosk.
We want to know what aspects/steps are causing the errors so that we can eliminate the errors to create an optimal experience for a user to benefit from the product's speed and efficiency.
OPPORTUNITY/KEY FINDINGS
1. The users have a shared need for a "build your own" breakfast sandwich feature to solve for ease of use and efficiency.
1. The users have a shared need for a "build your own" breakfast sandwich feature to solve for ease of use and efficiency.
2. The users have a shared need for a pay at the kiosk feature to solve for longer wait times.
WHO WAS INVOLVED:
The Wawa Kiosk Re-Design was a group project for my Master's degrees. The three of us contributed in all aspects of the re-design.
The Wawa Kiosk Re-Design was a group project for my Master's degrees. The three of us contributed in all aspects of the re-design.
