PROBLEM STATEMENT:
How might I improve the user experience on Rotten Tomatoes?
How might I improve the user experience on Rotten Tomatoes?
ANALYSIS:
Based on my research, I discovered many pain points for users when they are navigating through Rotten Tomatoes.
Based on my research, I discovered many pain points for users when they are navigating through Rotten Tomatoes.
I want to know what aspects/steps are causing the frustrations so that I can eliminate the pain points to create an optimal experience for a user to benefit from the site's resources.
OPPORTUNITY/KEY FINDINGS
1. The users have a shared frustration with RT's navigation.
1. The users have a shared frustration with RT's navigation.
2. The users have a shared frustration with RT's overwhelming amount of content.
WHO WAS INVOLVED:
Rotten Tomatoes Desktop Website Research and Redesign was a part of my UX Design Master's program. I performed all the interviews, research and redesign.
Rotten Tomatoes Desktop Website Research and Redesign was a part of my UX Design Master's program. I performed all the interviews, research and redesign.
